Burlington Plastic Surgery
Burlington Plastic Surgery & MedSpa is a premium cosmetic and reconstructive surgery clinic located in Burlington, Ontario. Led by Dr. Jessica Shih, a highly credentialed plastic surgeon with both U.S. and Canadian board certifications, the clinic specializes in aesthetic procedures including facelifts, breast augmentation, tummy tucks, and liposuction, as well as non-surgical treatments like Botox, dermal fillers, and skin rejuvenation.
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live project
The Ask
Burlington Plastic Surgery needed a refined, trustworthy, and aesthetically pleasing online presence that reflected the quality and professionalism of their surgical and non-surgical services. The goal was to design a clean, elegant UI for the website and carefully select stock imagery that aligned with the clinic’s values—confidence, subtle beauty, and trust.
The Design
I created a user interface that emphasizes simplicity, readability, and ease of navigation—using soft color palettes, ample white space, and elegant typography to convey a clinical yet welcoming tone. For imagery, I curated high-quality stock photos that reflected natural beauty, inclusivity, and professionalism, supporting both the surgical and medspa services without appearing overly commercial.
For this project, I used Figma to design the website’s user interface. It allowed for efficient layout creation, real-time collaboration, and easy developer handoff.
the development
The design was translated into a responsive layout, optimized for mobile and desktop users. I worked closely with developers and the clinic team to ensure brand alignment and functional clarity across service pages, image placement, and calls to action. Accessibility, visual hierarchy, and conversion were prioritized throughout.
the takeaway
This project reinforced the power of subtle, intentional design in the medical aesthetics industry. I gained deeper insight into designing for trust-driven services and learned how to balance clinical professionalism with visual warmth. It was rewarding to help a healthcare brand present itself confidently and clearly to its audience.
