3G Engagement
3GEngagement is a Colorado Springs–based digital marketing agency founded in 2011. They specialize in search engine optimization (SEO), paid search (PPC), reputation management, custom website development, and creative services—especially for automotive, restaurant, and outdoor clients craft. A hands‑on, technology-driven team, they deliver local and national campaigns focused on lead generation and brand visibility. Known for their Dynamic Fixed Ops (DFO) packages in the automotive sector and partner-level recognition from Google, their expertise combines content, ads, and performance tracking to drive results for single and multi-location businesses
client
role
time line
live project
The Ask
At 3GEngagement, I supported a range of clients—primarily from the automotive sector and a few in roofing and home services. The team needed a designer to produce high-performing digital ad creatives and user-friendly UI layouts, all while maintaining brand consistency and aligning with campaign strategies.
The Design
I created a variety of visual assets including Google SEM display ads (both static and animated) tailored for lead generation and promotions. These ads were designed to stand out on competitive platforms while staying aligned with each client’s unique branding. I also contributed to UI design for select client websites, focusing on clean layout, responsive structure, and conversion-driven user flows.
Affinity Designer – for creating static display ads and UI design mockups, as preferred by the client Google Web Designer – for building responsive, animated HTML5 display ads for Google Ads campaigns
the development
Each project began with a review of the client’s goals, service offerings, and existing visuals. For ads, I followed performance-focused guidelines while ensuring clarity, contrast, and call-to-action visibility. For UI projects, I collaborated with developers and account managers to ensure design handoffs were seamless and functional across devices.
the takeaway
This experience strengthened my ability to design for performance and clarity across multiple industries. I became more fluent in creating ad content that speaks to user intent and urgency, especially in the automotive space. It also sharpened my skills in UI thinking—building designs that not only look good but convert.
